Krishna Prasad

Global Sales Leader | Large Value B2B Solution Contracts | Revenue & Sales Operations | P&L Ownership | Fractional CSO, CRO, CCO

Krishna Prasad Professional Headshot
Featured: Xceed Sales Acceleration Program

About Me

A global tech industry executive with over three decades of proven experience leading contract wins with TCV > US$250M, GTM strategy development and execution, managing the complete Lead to Cash (L2C) process as part of business excellence and sales operations, leading global sales teams in matrixed organizations, building a vibrant channel partner program and establishing strategic alliances.

I have extensive experience of leading global solution sales in MNCs like Siemens AG, Cisco Systems as well as Silicon Valley startups like View Inc, Quantela Inc across diverse global markets – United States, Canada, Europe, Middle East & Africa, India, ASEAN Region, Korea, Japan, Australia/New Zealand.

I am passionate about fostering innovation, developing talent, and creating value for stakeholders while maintaining the highest standards of integrity and professional excellence.

30+
Years Experience
10+
Markets Served
50+
Team Members Led

My Services

Sales Advisory Services

Consultative solution sales expertise available on retainer basis – two hours per week - for strategy/budget planning, crafting product/service USPs, financial/pricing modeling, sales team QBRs, pipeline management activities, partner onboarding/management, etc.

Fractional Sales Leadership

I am available for medium to long term assignments as a Fractional Sales Leader (Chief Sales Officer or Chief Revenue Officer) to work with your sales team and build a high-performance sales organization that is process driven. I'll help the team act with purpose when managing pipelines, and closing deals in the quarter as per their individual sales forecast, thereby providing the leadership team with a clear line of sight to bookings and revenue and the highest possibility of meeting or even exceeding the annual operating plan.

Xceed - Sales Acceleration Program

I offer a one-day Sales Acceleration Workshop, Xceed, grounded in the proven ACE Methodology—Assess, Calibrate, and Execute—to foster a high-performance sales culture within your organization. During the Assessment phase, I conduct a thorough evaluation of your current sales pipeline, sales velocity, and booking/revenue forecast accuracy at the individual Account Manager (AM) level, covering the current and forthcoming two quarters. This is complemented by a detailed review of their sales performance trends on quarter-over-quarter and year-over-year basis.

The Calibration and Execution phases introduce industry best practices designed to improve forecast accuracy and establish a disciplined cadence of daily, weekly, monthly, and quarterly meetings. These measures maintain deal momentum as opportunities advance through your sales process stages.

The primary objective of this intensive workshop is to inject fresh perspective, renewed energy, and focused discipline into your sales team—encouraging urgency and efficiency in closing deals to consistently meet or exceed Annual Operating Plan (AOP) targets.

Bringing this transformative workshop on-site offers the strategic advantage of accelerating your team’s sales effectiveness and driving measurable business growth.

Notable Contract Wins

  • Won a US$300M, 7-year contract for TONOMUS with stc Group to deliver low latency, high speed satellite-based Internet services to businesses and government agencies in remote regions across the Kingdom of Saudi Arabia.
  • Executed the term sheet for a US$1.4B JV with a strategic investment partner for bundling wired, wireless and Sea-cable telecommunication assets in the NEOM Region.
  • I was presented with the “Complex Deal Maker of the Year” award for the year 2023 by TONOMUS.
  • Established a comprehensive Channel Partner Program (CPP) for TONOMUS as the primary GTM route for market access in KSA and other global markets with leading Systems Integration (SI) and product companies.
  • Won an AED 1M deal for Softlogic MEA to implement a Patient Infotainment System for Burjeel Hospitals Abu Dhabi. The contract secures multiple downstream projects of TCV ~ AED 5M over 12 months with other Group hospitals at Abu Dhabi Medical City and Al Ain in UAE.
  • Launched an Agentic AI project initiative to automate multiple use cases at Softlogic Group level across multiple subsidiary companies to achieve higher operational efficiencies, reduce cost, and deliver higher profitability.
  • Won a Euro 170M contract for Siemens AG with Nakheel to win the implementation of power substations for the Dubai Waterfront and other real estate project developments.
  • Won a Euro 15M contract for Siemens AG with Dubai Police for the turnkey set up of a C4i Command & Control Center.
  • Won a cross-group security and telematics project for Siemens AG worth Euro 10M with Nakheel, one of the most prestigious real estate developers in Dubai, UAE.
  • Won a Euro 6M integrated security systems project for Siemens AG with DP World Ports in Jebel Ali, Dubai.
  • Established View Inc operations in India and engaged with large real estate developers/tenants/consultants to educate them on the health and wellness benefits of View smart glass. Created a pipeline of US$15M worth of project opportunities for closure in 2023/24 and developed a “WaaS” financial model specific to the Indian market.
  • Won a “first of its kind” Smart City project in Erie, PA for Quantela Inc using a market disruptive, consumption-based equity financing model. This project was valued at US$1M and grew to US$6M-US$8M over multiple phases.
  • Won the pilot phase of a smart city project of value US$300k for Cisco Systems in Adelaide, Australia.

Professional Experience

2025

Chief Operating Officer

Softlogic Holding MEA

2022 - 2025

Director - Business Excellence, Sales Operations, and Channel Partnerships

Tonomus

2019 - 2021

Managing Director - India Operations

View Inc

2017 - 2019

Vice President Sales - North America

Quantela Inc

2011 - 2017

Director - APAC Sales for Smart City Solutions

Cisco Systems

2004 - 2010

General Manager - Sales for the Energy Sector

Siemens

1999 - 2004

Manager - Professional Services

GBM Software

1998 - 1999

Account Director

Cambridge Technology Partners

1995 - 1998

General Manager

Servion Global Solutions

Education

🎓

B.E. Electrical Engineering

B.M.S. College of Engineering

Class of 1990

📚

Management Course - Business Management

Siemens AG

2007

Certifications

GenAI for Business Leaders

Coursera

View Credential

GenAI for Executives and Business Leaders

IBM

View Credential

Generative AI for Leaders

Vanderbilt University

View Credential

Generative AI and its impact to Everyday Business

Skillsoft

View Credential

Certificate - Business Finance

XLRI Jamshedpur

Contact Me

Let's Connect

I'm always open to discussing new opportunities, partnerships, and innovative projects. Feel free to reach out.

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